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The MCC / Lords, the Home of Cricket, appointed us to advise in connection with the recent ASHES cricket tour in Australia 2006 / 2007.
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Following the success of the 2005 ASHES series in England, the MCC / Lords appointed us to manage its merchandising, branding and IP protection strategies in Australia during the ASHES tour in 2006 / 2007. More generally, the MCC's trade mark portfolio is an increasingly valuable asset of the grand old cricket club, including its "house brand" LORDS - THE HOME OF CRICKET. We are thrilled to be part of the excitement, on and off the field.
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MCC/Lords The Home of Cricket 